Objectives

Objectives of the West Michigan Economic Alliance
Promote Economic Development in West Michigan.
Enhance economic stability in West Michigan.
Create a cooperative partnership to increase business opportunities.
Create a working partnership with area chamber of commerce and business associations to provide necessary assistance to develop and expand exclusive economic opportunities to its members.
Develop a partnership with member counties (currently Kalamazoo, Barry, Allegan and Kent) to strengthen and promote area tourism and resources.
Create a cooperative marketing plan to increase tourism travel to the region.
Assist members in growth and entrepreneurial opportunities.
Provide assistance and workshops to expand exclusive vendor opportunities to members.
Increase awareness of economic growth opportunities and services available to the Alliance.
Provide networking partnership between vendors and merchants within the Alliance.
Provide leadership in investigating new avenues of financial resources.
Provide updates and definition of pending legislation which could impact economic issues affecting members of the Alliance.
Establish a cooperative voice in economic and legislative issues beneficial to members of the Alliance.